How we pick and rank products
Every recommendation on KitchenDeals UK follows the same four rules. No exceptions, no paid placement.
1. Real price data, not sale labels
We analyse current and 90-day historical Amazon UK prices across hundreds of kitchen products. A "was" price only counts if the product genuinely sold at that level — anchor-inflated discounts don't make the cut.
2. Buyer ratings over marketing copy
Products below our verified-rating and review-count thresholds never appear in our guides, whatever the brand. We weight long-run buyer feedback above launch-week hype.
3. Fresh availability
Stock and pricing are re-checked daily. Out-of-stock or discontinued items are demoted automatically so you don't chase dead listings.
4. Independence
We don't accept paid placement, sponsorship, or vendor sample submissions. Picks rank the same whether the brand is a household name or not. As an Amazon Associate we earn from qualifying purchases — see our disclosure.
Questions about our approach? Read more about Rachel Thornton and KitchenDeals UK.